Cheekbone Beauty

C H E E K B O N E B E A U T Y “It started with a dream back in 2015 where I dreamt of these little Indigenous girls and they were covered in lip gloss, and they were laughing and had the rosiest cheeks, ” Harper says. Currently, Cheekbone Beauty donates 10% of its profits to the First Nations Child and Family Caring Society, which Harper says is to “build trust with our community and show that we’re not about profit, we’re about people first.” As Cheekbone Beauty continues to grow, Harper plans to establish a scholarship fund in her grandmother’s name. But perhaps more important, Cheekbone Beauty’s true impact is about representation and role models. “Growing up, I had no role models. There were no people on brands that looked like me anywhere. If there was, would that have made a difference in my life? I think absolutely yes,” says Harper. One way in which Cheekbone Beauty promotes positive representation and role models is through their Warrior Women Collection in which each product is named after an Indigenous woman such as Olympian Waneek Horn-Miller or former Mrs. Universe Ashley Callingbull. “Our customers can read these women’s stories and see themselves in another person and be inspired by the role model instead of all the negative stories that we read constantly.” In addition to highlighting the beauty of Indigenous faces, Cheekbone Beauty also integrates the Anishinaabe language into their brand and ships a pink feather with every order as a unique symbol of the company’s mission to spread the Indigenous values of love and gratitude. It’s all about highlighting the Indigenous culture and helping Indigenous youth see themselves in the brand. “Our entire job as a brand is to show our youth their enormous value and empower them to want to be the most amazing selves that they can possibly be. That leads to greater self-worth and in turn, these young people are going to do things to change their own communities. It’s a giant goal.” Harper knows that the power of Indigenous people is alive and well. Her message to other Indigenous entrepreneurs is one of hard work, passion, and consistency. “There’s no question that if you’re getting in the game of entrepreneurship there’s no room for lazy or not doing what you say you’re going to do. You have to hustle and you have to hustle hard. You also need to know the ‘why’. It has to bleed through everything you do. Ours has always been empowering and enhancing the lives of Indigenous youth. And then you have to be consistent, and I don’t mean having massive changes happening to your business every day, but consistently doing the things that you have to do.”